Year-end Strategic Planning

What’s your path for communicating and marketing your company's story in 2019?
 
Are you approaching the coming year with a well thought out strategy and written plan? Have you defined your critical business priorities, budget and performance measures? There’s still time before the holidays to get your "ducks" in order.
 
Linking your overall strategy and narrative to your company’s business objectives can be difficult if you have limited time and resources. Also, keeping up with the changing competitive landscape adds another level of complexity.

Ultimately, your company’s narrative needs to be consistent and connected across all your marketing and communication channels. The story needs to be real and driving the correct results.

Where do you begin?

It starts with making a commitment to getting focused, blocking out a significant chunk of time to identify your specific goals and developing a framework for how you’re going to get there quickly in 2019.

If you already have your 2019 plans in place, congratulations. You are on track for a productive and bright 2019.

Elements to build your 2019 strategic roadmap

  • Company vision, mission and values

  • Business objectives and priorities

  • Current state and competitive analysis

  • Top three priorities linked to key focus areas

  • Target audiences defined by relevance

  • Clear and compelling real-life story (narrative)

  • Integration of communications and marketing channels

  • Risk analysis and contingency plans

  • Timeline with identified roles/responsibilities

  • Budget, including areas requiring shared support

  • Performance measures for continuous improvement

What’s your career path?

Strategic planning works in your personal life too. Read Robert’s blog on iabcdetroit.org. It describes how activating a 5-year personal strategic roadmap and consistently living within priorities will lead to a promising and fulfilling life and career.

Wishing you and your family a safe and happy Thanksgiving! We look forward to keeping in touch and serving your communication + marketing needs.

Thanks,
Robert Herta
President

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Midyear Strategic Planning

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Develop a Career Roadmap