Midyear Strategic Planning

Can you believe we're only a few days away from the midpoint of 2019? Have your marketing and communications been driving the right results through the first half of this year?

Are your business plans on track? Is your company story resonating with your customers and aligned across your communication channels? Is your narrative authentic and easy to understand?
 
Linking your overall strategy and messaging to critical business objectives can be difficult if you have limited resources. Also, keeping up with leading trends and technologies adds another level of complexity.

Will you be approaching the second half of 2019 with an equally well thought out strategy and written plan?

Where do you begin?

Start by making a commitment to getting focused, blocking out the necessary time to assess your progress and planning for what's next – looking strategically at key audiences, evaluating communication channels, analyzing your market, prioritizing “hot” areas and developing actionable plans to drive message alignment and the right results.

Depending on your needs, we use either a four-step or seven-step approach to ensure your messaging is well understood, accepted and – ideally – embraced!

Questions for the second half of 2019

  • How far along are you on your top three 2019 business priorities?

  • Are these priorities correctly linked to your vision, mission and values?

  • What are target audiences saying about your business?

  • Is your messaging clear, compelling, consistent, aligned with market realities and integrated across channels?

  • Have you identified potential risks and contingency plans?

  • Are you on track with timelines, roles/responsibilities and budget, including areas requiring shared support?

  • How are your performance measures driving continuous improvement?

 Communication Trends + Resources

Congratulations to our client Philip Muccio, creator of Wearable Therapy® and a Crain's Detroit Business Health Care Hero.

Congratulations to our client Philip Muccio, creator of Wearable Therapy® and a Crain's Detroit Business Health Care Hero.

Wishing you a happy July 4th – and a highly successful second half of 2019!

If you need help with a communications or marketing challenge, call us. We'll work closely with you and your team to build your brand, transform your reputation and ultimately strengthen your business performance and results.

Together, we’ll look at your customer needs, your business goals and the competitive landscape to develop a comprehensive action plan. Our team is turnkey and experienced as both strategic advisers and roll-up our sleeves resources.

We look forward to serving your communications and marketing needs.

Thanks,
Robert
President

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Year-end Strategic Planning