Javier Guzmán Bárcenas

Javier has over 16 years of internal communications experience in the automotive industry, serving both manufacturing and non-manufacturing audiences. He has worked at GM Global HQ, GM de México HQ, and 16+ manufacturing facilities, and has supported Hispanic Media at auto shows. Javier is an advocate for employees, a natural relationship builder, and helps strengthen engagement between management and different organizational levels. He is passionate about technology, languages (Spanish and German), and electric vehicles (EVs). He holds a Master of Arts from Wayne State University in Detroit, a BA in Communication Sciences, and an associate degree in International Business from the Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Estado de México. Javier is the former VP of Social Media for the IABC Detroit Chapter and collaborated with Wayne State University on a World Health Organization project: "Communicating Uncertainty During Public Health Emergency Events: A Systematic Review.”