Branding in Action at the Detroit Grand Prix
Sharing Ariana Herta-Bollinger's experience working on the Herta Communications + Marketing team.
“Over the weekend, I had the incredible experience of seeing branding I worked on in action at the Detroit Grand Prix on two IndyCars. One actually won Sunday’s race!
It’s been such a rewarding journey collaborating with the PreFab Home Wiring™ team as both graphic designer and art director. A few weeks ago, a PreFab branded primary car won on its debut at the Acura Grand Prix of Long Beach. As someone who grew up going to races with my dad, Robert, this feels like a full-circle moment.
Seeing our work on the track is a reminder that branding isn’t just about visuals — it’s about people, stories, and shared passion. Grateful to be part of this extraordinary effort to build the PreFab Home Wiring™ brand. 🏁”
