Social Media Content Management

Situation

An established nationally recognized nonprofit engaged the Herta Team to manage content across its sub-branded social media channels that focused on gamers, college students and golfers – to grow engagement, attract new followers and drive donations.

Approach

Our approach centered on sharing individual success stories, providing event coverage and reinforcing the missions of the nonprofit and its sub brands. Additionally, we spotlighted brand partnerships with major companies, further amplifying fundraising efforts and strengthening community support for its more than 170 national affiliates.

Outcome

• Our social media strategy focused on highlighting cause-driven campaigns by leveraging community-driven platforms within the nonprofit’s sub-branded channels. 

• Each program tapped into a passionate audience – golf enthusiasts, college students and gamers – allowing us to create tailored content that matched their unique interests and motivations. 

• By activating peer-to-peer fundraising, spotlighting personal impact stories and using real-time engagement tactics such as livestreams and event highlights, we maximized both reach and relatability. 

• This approach expanded awareness and turned engagement into direct action, driving meaningful increases in donations and deepening supporter loyalty across the nonprofit’s digital ecosystem.